Company Profile

Hongkong Honestar Technology Co., Ltd. is a professional and China-based semiconductor distributor and solution provider. Founded in 2000, headquartered in Shenzhen, Honestar has built-up broad sales channel in whole China, covered most of the developed regions of China, such as Hong Kong, Shanghai, Beijing, Chengdu, Qingdao, Xi'An, Xiamen and Guangzhou etc. Currently, Honestar has more than 400 talented staff, including 50% for sales & marketing, and 25% for R&D engineers and 25% for operation. From year 2000, Honestar was keeping 30—40% yearly growth, and has become the Top three China local distributors.

Honestar has rich product lines and broad marketing coverage. From the first product line----Cirrus Logic signed in 2000, we have carried more than 25 internal and local product lines, such as Mstar, SGMC,Citizen, Cypress, PI, Memsic, Silergy, CREE , Microchip, Qorvo, Silicon Labs SK hynix, Atmel, Nordic, ISSI, InvenSense etc, Honestar has become the key distributor of above suppliers. Currently, Honestar is focusing on four key market segments--- Consumer Electronics(STB, TV, Netcom, security, Vehicle), Mobile Phone (mobile phone, tablet), LED Lighting , Industrial Control and IOT (Internet of things and smart hardware). Honestar has been the Top distributor for TV/STB and LED lighting markets. Besides, we are exploring many new market segments, such as Networking Communication, Security etc.

Honestar is one of local distributors which have the strongest technical capability. With more than 90 engineers (AE & FAE) , based on the product lines we are carrying on, Honestar could provide different solutions, including LCD TV, Smart TV, High Definition STB, Feature phone, LED lighting, PAD, Heat Meter, Power Meter, Power Module, Wireless Module(GPS, WIFi) etc. Currently, 60% of total revenue is from solution design contribution, and more than 95% of total revenue is from demand creation.

Looking forward, starting from China, we aim to become a global semiconductor distributor, growing up along with our suppliers and customers. Besides, we aim to create an innovative culture, absorb more talented staff, take more social responsibilities, and become a respected company.

Company Activities

Women’s Day 2013